According to the research organization ReportLinker, the global printable adhesive vinyl film market will grow at an annual rate of 4.6% from 2021 to reach US$4.42 billion (A$6.31 billion) by 2028.
"It is expected that the increasing demand for fleet graphics in the sign and graphics industry and the expanding range of applications will drive market growth," the report said. The size of the printable self-adhesive vinyl film market, sharing and trends by type and manufacturing process Analysis report, by thickness, by application, by base material and market segment forecast, 2021-2028.
"The availability of two different forms of printable self-adhesive vinyl films, such as casting and calendering, provides additional opportunities for the market due to the benefits provided by these different films. For example, cast vinyl films will not increase over time. It shrinks over time, has a longer service life and durability, and is cost-effective and can provide thinner specifications.
"Calendar vinyl film is economical and has higher abrasion resistance. Many companies provide two to seven years of product guarantee. This is because the product has high water resistance and UV resistance. It can be used to apply nano-ceramics on the film. Enhance this feature.
The report said: "With the development of the automotive industry, especially in the Asia-Pacific region, the demand for automotive packaging applications is expected to increase."
However, technological complexity is expected to limit growth during the forecast period. "Due to the large size and heavy base of heavy vehicles, most of the complexity occurs during the processing. These factors have led to their low growth penetration rate. However, due to the large space, advertising and branding trends are expected to benefit these vehicles .
"These customization trends are largely used by individual customers in their personal light vehicles, leading to its high penetration rate growth.
"Increased disposable income and rapid urbanization are some of the macroeconomic factors contributing to the high growth potential of the market."
Highlights of the printable self-adhesive vinyl film market report
In terms of revenue, the calendered film sector will occupy a prominent share in 2020. The reasons include harder, thicker texture, easier handling, higher performance on a flat, simple and moderate curve, and higher wear resistance.
Due to the increasing demand for effective advertising that leaves a lasting impression on customers, the field of fleet graphics applications will dominate the market in 2020.
Global advertising and marketing professionals have incorporated printable self-adhesive vinyl film media into their brand strategy. Floor graphics are suitable for trade exhibition stands, reception areas, company lobbies, conference rooms, and performing arts centers and theaters.
Major players are adopting merger and acquisition strategies. For example, in September 2019, Orafo Europe GmbH acquired KMPF Vehicle Wrap. This acquisition enables Orafol to expand its market share in the UK
Asia Pacific and Japan (APJ) is the largest regional market in 2020. Many companies including Avery Dennison, Hexis SA and 3M have been developing a variety of colors and prints to meet the growing product demand for automotive packaging applications.
More information here: https://www.reportlinker.com/p06187935/?utm_source=GNW