After three decades in the trade show and event marketing industry, The Trade Group continues to grow and transform its many product lines. Identifying and elevating relevant design trends has been key to the company’s success.

Two of the biggest exhibit design trends in recent years have been fabric graphics and the move toward LED lighting to reduce energy costs and increase visual impact on the trade show floor.

With the introduction of its two latest product lines, The Trade Group has focused on elevating these trends to provide event marketers with cost-effective options that increase visibility at trade shows, corporate events and during other branded experiences.

The new line of LED Light Boxes with LUMIO Technology are stand-alone light boxes, which can be used in place of a traditional inline display. It features a lightweight, aluminum frame and interchangeable silicone edge (SEG) fabric graphics on both sides. The seamless, fabric graphics can extend up to 8-feet high and to any width up to 20 feet.

As Christina Moore, senior designer on The Trade Group’s product development team, explains, “Unlike traditional displays, the LED Light Boxes with LUMIO Technology are lit from within using energy-efficient LED lighting. This eliminates the need for traditional halogen arm lights. Plus, these new Light Boxes also light up brighter than displays with traditional front-lit graphics.”

This extra boost of light can really help exhibitors stand out on a crowded trade show floor, at a corporate event or in a retail environment.

“Light boxes have grown in popularity in recent years, because they really pop in face-to-face environments – much more so than a non-lit display. This new line of LED Light Boxes is a great option for exhibitors looking for a lightweight, modular display with heavyweight visual impact,” says Stephen Peterson, who manages new product launches at The Trade Group.

The Trade Group has also launched the Stratos Tension Fabric Display series, which comes in four versions, including curved, S-curve and straight styles. Stratos also utilizes large fabric graphics, which are 10-feet wide by 8-feet high.

According to Peterson, “The Stratos displays utilize 30mm aluminum tubing and fabric, pillowcase graphics that easily stretch over the frames. These systems are very modular, easy to set up and pack up neatly in a canvas carry bag. If you’re a first-time exhibitor or want to add a high-impact graphic to an existing display, you can really get a lot of bang for your buck with a Stratos display.”

To learn more about the new, LED Light Boxes with LUMIO Technology or the Stratos Tension Fabric Display series, available exclusively at The Trade Group, call 1-800-343-2005 to speak with a sales representative.

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