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You believe in this kind of word-of-mouth cooperation, do you know? People can't stop posting how much they love butter on their Pop-Tarts®! *

Battle Creek, Michigan, November 9, 2021/PRNewswire/-Have you ever put butter on Pop-Tarts®? Although this may be a headache for some people, adding butter to Pop-Tarts® has evolved into a thing, a trend, and even a passion over the years. Buttered Pop-Tarts is a fanatical favorite, people can’t stop tweeting* How much they like putting butter on Pop-Tarts®. In fact, there have been 6,946 tweets about Pop-Tarts and Butter so far this year. Almost one every hour!

Whether you believe in butter or not, Pop-Tarts will cause controversy-to spread or not to spread? — Bring the first limited-edition Pop-Tarts® x Butter Kit to the kitchen table in the United States and encourage people to try this phenomenon for themselves. 

Created in collaboration with Banner Butter, a small-batch butter maker based in Atlanta, each kit uses an exclusive butter blend, hand-selected by Banner Butter’s chief mixer, and perfectly matched with fans’ favorite toaster pastries: 

Pop-Tarts fans eager to taste this limited decline must act quickly. Pop-Tarts® x Butter Kits will be available for exclusive online purchase on bannerbutter.com/poptarts on Tuesday, November 16th from noon Eastern Time, for $25 (while stocks last). If you miss these kits, don't worry! Choose your favorite Pop-Tarts flavor and make your own Pop-Tarts and butter mix at home! 

Sarah Reinecke, senior director of portable healthy snack marketing at Kellogg, said: “It’s really amazing to hear how some Pop-Tarts fans are enthusiastic about buttering our toaster pastries. People are excited-they took the love of Pop-Tarts to a new level." The company. "We want to provide a tool kit worthy of craving that will make it easier for them to bake their craziest Pop-Tarts dream combination of sweet, salt and butter. We can't wait to see how they mix and match with Banner Butters."

"We have been developing new butter flavors to provide big flavors. When Pop-Tarts came to us and asked if we would work with them to create the ultimate Pop-Tarts and butter pairing, we seized this opportunity," said Banner Butter The co-founder of Andrew McBath (Andrew McBath). “From the spicy honey habanero butter on the frosted chocolate fudge to the delicious balsamic figs and the caramelized onions on the frosted strawberry pop tarts, we believe that fans of pop tarts will see for themselves how butter makes everything better, especially It’s their favorite toaster pastry."

How will you match your Pop-Tarts and Banner Butters? Join the great debate about social and tag us on Twitter, Instagram and Facebook. 

Regarding Kellogg's Kellogg's company (NYSE: K), our vision is to create a beautiful and fair world where people can not only eat, but also be satisfied. We are creating a better life and a place for everyone through our trusted food brand. Our favorite brands include Pringles®, Cheez-It®, Special K®, Kellogg's Frosted Flakes®, Pop-Tarts®, Kellogg's Corn Flakes®, Rice Krispies®, Eggo®, Mini-Wheats®, Kashi®, RXBAR®, MorningStar Farms® etc. Net sales in 2020 are approximately US$13.8 billion, which mainly include snacks and convenience foods such as cereals, frozen foods and noodles. As part of Kellogg's® Better Days purpose platform, we are helping to eradicate hunger and are committed to creating better days for 3 billion people by the end of 2030. Please visit www.kelloggcompany.com or www.OpenforBreakfast.com.

About Banner Butter We did not create Banner Butter to dominate the market or to globalize our brand; on the contrary, we are here because we want to make butter in the right way. The right approach means that we use milk from healthy cows grazing on green pastures and source the freshest and purest ingredients closest to home. This also means that we patiently cultivate and stir the cream in batches, and then gently knead the butter to get the best flavor and texture. We are bigger, but only for taste. Everything else is small, simple and slow. Join us at www.bannerbutter.com to learn more.

*Based on social conversations analyzed by Talkwalker from January 1, 2021 to September 23, 2021. We found 6,946 social posts about Pop-Tarts and Butter.

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